Start-ups & Universities
Founders and start-ups need industry experience, industry contacts and experienced coaches: to put groundbreaking ideas to the test, create financial viability and enable them to enter the market. Bring start-ups and good ideas from paper to successful business!
References in the area of Start-ups & Universities
What is your goal?
Our innovation consulting experts will support you in your innovation projects and strengthen your innovative capacity.
Set strategy
Identifying innovation potentials and new markets
Generating ideas
Carry out an innovation project
Developing innovation process & procedures
Develop competences
Develop a vision for a product or business model
Building innovation culture and management
Optimize your innovation process
Goal still unclear?
Step by step to innovation success
Finding innovation potential
Together we find opportunities for innovation on the market. Suitable for your company. With validated sales opportunities.
Carry out pilot project
First innovations in partnership with your company. Prototype, business case and implementation included.
Develop organization
A successful approach needs to be repeated. Other divisions are following suit. A culture of innovation emerges.
Your contact person
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Innovation in startups and universities: More practical relevance for more success
Startups need more than just investment money for success. In the startup and university environment, innovation means formulating complex ideas, bringing future products onto the streets today and putting the reality lens on the enthusiasm of the founders.
Challenges for innovation in startups and universities
Market access for the innovations of tomorrow
Developing market access for future innovations is a major hurdle for startups. Market analysis and understanding of the target group cannot be done entirely at your desk. Real customer feedback is crucial. Partnerships with established companies can help. But who picks up the phone and makes a call? Do you keep going despite rejection and resistance? Opens the way to the desired target group?
Communicate complex ideas simply and understandably
Immature ideas are difficult to explain. Simply formulating complex things takes time. In an environment where innovation is often technically demanding, founders must be able to clearly communicate their vision. And your product. And that is short, to the point and without excessive self-portrayal. Then the customer conversation, the sales conversation and the investment will also work.
Rethink business models and make them financially viable
Startups want to develop innovative business models. Not only revolutionary, but also financially viable. But everything is uncertain. The idea is shaky. The product is not finished. The target group is hardly known and sales, prices and costs are extremely vague. The business case still has to calculated and put to a test!
What support can innovation consulting offer in the startup and university landscape?
Innovation consulting brings practical experience, insights into best and worst practices and established procedures to get from the idea to the market with the highest chances of success . In particular, innovation consulting can help with:
- Initiating contacts in industries and target groups
- Sparring for new teams, fresh ideas and unsolved problems
- Designing the startup environment in universities and incubators and hubs
TOM SPIKE supports innovation in startups and universities
Whether startup consulting, individual coaching, group workshops or development centers. TOM SPIKE brings startups into practice, supports EXIST scholarships and makes founders fit for the road. Special focus on innovative start-ups, ideas that are difficult to explain, and complex technologies.