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Start-ups & Universities

Founders and start-ups need industry experience, industry contacts and experienced coaches: to put groundbreaking ideas to the test, create financial viability and enable them to enter the market. Bring start-ups and good ideas from paper to successful business!

References in the area of Start-ups & Universities

What is your goal?

Our innovation consulting experts support you in your innovation projects and strengthen your innovative capacity. Our innovation consulting experts will support you in your innovation projects and strengthen your innovative capacity.

Step by step to innovation success


Finding innovation potential

Together we find opportunities for innovation on the market. Suitable for your company. With validated sales opportunities.


Carry out pilot project

First innovations in partnership with your company. Prototype, business case and implementation included.


Develop organization

A successful approach needs to be repeated. Other divisions are following suit. A culture of innovation emerges.

Your contact person

M.A. Marketing & PR Frank Fölsch

030 - 89 64 72 09

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Innovation in startups and universities: More practical relevance for more success

Startups only need more investment for success. In the startup and university environment, innovation means simply formulating complex ideas, bringing future products onto the streets today and putting the reality lens on the enthusiasm of the founders.

Challenges for innovation in startups and universities

Market access for the innovations of tomorrow

Developing market access for future innovations is a major hurdle for startups. Market analysis and understanding of the target group cannot be done entirely at your desk. Real customer feedback is crucial. Partnerships with established companies can help. But who picks up the phone and makes a call? Do you keep going despite rejection and resistance? Opens the way to the desired target group?

Communicate complex ideas simply and understandably

Immature ideas are difficult to explain. Simply formulating complex things takes time. In an environment where innovation is often technically demanding, founders must be able to clearly communicate their vision. And your product. And that is short, to the point and without excessive self-portrayal. Then the customer conversation, the sales conversation and the investment will also work.

Rethink business models and make them financially viable

Startups want to develop innovative business models. Not only revolutionary, but also financially viable. But everything is uncertain. The idea is shaky. The product is not finished. The target group is hardly known and sales, prices and costs are extremely vague. The business model still has to be taken into account!

What support can innovation consulting offer in the startup and university landscape?

Innovation consulting brings practical experience, insights into best and worst practices and established procedures to get from the idea to the market with the highest chances of success . In particular, innovation consulting can help with:

  • Initiating contacts in industries and target groups
  • Sparring for new teams, fresh ideas and unsolved problems
  • Designing the startup environment in universities and incubators and hubs


This is how TOM SPIKE supports innovation in startups and universities

Whether individual coaching, group workshops or development centers. TOM SPIKE brings startups into practice, supports EXIST scholarships and makes founders fit for the road. Special focus on innovative start-ups, ideas that are difficult to explain, and complex technologies.