Contacts are worth their weight in gold. Especially for innovation. Stop torturing yourself with frustrating cold calling and exhaustive B2B networking.
Not just when the product or service is sold. Rather, during the development of the innovation.
Most companies know this, but still find it difficult to have valuable conversations with customers. If only the salesperson ever talks to the buyer, then that is to be expected. Use fresh contacts for fresh insights. With the right interviews, you will quickly be one step ahead of the competition. This accelerates innovation development, time-to-market and multiplies success on the market.
| 10 | High-caliber B2B contacts for interviews, problem/idea validation or cooperation initiation |
| 20 | First-hand customer needs as the basis for profitable innovations and new business areas |
| 30 | Minutes of focus interview per appointment for real insights that industry reports can never deliver |
| 1 | month maximum processing time, and you have a foot in the door of your target industry |
10 top-class appointments in 4 weeks:
For really good answers. A customer interview is not a sales pitch. Effective questioning techniques are the only way to get valuable answers. Otherwise it’s easy to say “Yes, go ahead.” And in the end, nobody buys.
Additional added value: Get the team on board and don’t push customer contacts onto the sales department.
When time is short! All employees are busy. The day-to-day business is pressing. Do you really have to conduct customer interviews yourself? The team should experience a few conversations first-hand. For insights on a larger scale, someone else can do it. Additional added value: The team is biased, is usually too deep in the details and quickly falls into sales pitches. Unbiased professional interviewers often get twice as much or more out of a customer conversation.
Structured invention saves time and delivers higher degrees of novelty.
The inventions actually fit your core business and suit the respective patent situation. An effective approach to technological innovation.
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