skip to Main Content

+49 – 30 – 89 64 72 09

Vier farbige Glühbirnen mit je einer Innovationsart und Icon


Whether you’re Angela Merkel or a mechanic, innovation is the talk of the town. Innovation is good. Innovation is progress. Innovation gives a competitive edge. Innovation is sexy. Is there anyone who doesn’t want to be innovative?

Ask 100 company directors whether innovation is a decisive factor for their success and every one of them will say ‘yes’. Ask them how they innovate, about the most important steps towards sparking innovation and their consequences, and they’ll stare back at you blankly. Usually, success is achieved by individual visionaries and their flashes of inspiration. The path towards innovation is strewn with brainstorming sessions, ideas management and countless other more or less creative suggestions that are never implemented.

The notion of ‘the more ideas, the better’ is far too convenient. Innovation is the antithesis of a comfort zone. Question the old paradigms and tread new paths. Brainstorming helped us make our way from stone tablets to Post-It notes. And it took an eternity. The toolbox for innovation, however, contains more powerful tools. Structured innovation helps in particular where the volume of ideas doesn’t even begin to address the complexity of a problem.


Focus and cooperation are important factors for successful innovation. A workshop brings the decisive players together, and before you know it, they’ll be actively sharing their knowledge, engineering solutions and making decisions together.

Innovative thinking, methods for innovation and successful leadership through innovation projects. All of this can be learned, but needs to be taught. Practical training sessions create a shared group language and an atmosphere of positivity. A capacity for innovation is indispensable.

Successful innovation lies in the execution, and coaching provides support in the form of guidance, practical advice and objective evaluation of specific situations. Mistakes are just another opportunity to learn and help us on the path to innovation and success.

TOM SPIKE - Innovations-Coaching

Innovation is resource intensive and comes with risks. Innovation teams have freedom to breathe when experienced consultants take over work packages, and the presence of diverse and cross-sector experience reduces risks and is invaluable when it comes to planning, analysis, concept evaluation or presentations.


Innovation has many faces – All of them are called ‘progress’

Your company is facing a challenge. All eyes are on you. Before stability, confidence and success return, we must first negotiate a period of uncertainty. TOM SPIKE provides structured support in achieving innovation success, and we do it faster and more comprehensively than conventional methods that merely aim for the greatest number of ideas.

  • The next generation of products
    It all began as a family business, but a medium-sized company with a stable and straightforward range of products is now no match for innovative competing products when it comes to taking a share of the market. If a product development manager is working to bring success back to the company with a new generation of products, in which direction should he/she develop? What functions and product characteristics will be decisive over the next decades?
  • Capacity for innovation
    An international company is successful at developing products to client specifications, but without its own brand identity. The owner and innovation manager want to go in a new direction and enter the market independently. Product strategy and innovation weren’t an issue until now. What’s the best way to encourage confidence and motivation among employees? Can a capacity for innovation be learned?
  • Expiring patents
    A large company has been a market leader for a long time with its speciality product. However, its USP will disappear when the patent protection expires. Alternative methods are all protected by third-party patents. Can patents owned by others be legally used to one’s own advantage, or can a completely new technology be developed?
  • Exciting concepts with cost restraints
    A young, dynamic start-up full of new ideas. Their product concepts and prototypes have impressive and innovative functionality, but production and material costs are high. Their product is complex. It seems as though an acceptable price for the end user just isn’t achievable. Can the company radically reduce their product costs and successfully launch on the market?
  • Digitalisation
    A medium-sized company provides its clients with sophisticated products and services. However, digitalisation, developments from outside the sector and ambitious start-ups are threatening to make these hitherto successful products obsolete. How can the innovation managers use their currently stable market position to initiate the movement towards sustainable and future-oriented products and business models?
  • Complex problem solving
    For supplier companies, competitive pressure is a part of daily life. An innovative new technology is expected to secure a competitive advantage for the next few years, but a complex problem is hindering development. Every potential solution causes problems elsewhere. Time is running out and the development team have brainstormed themselves half to death. What’s the best way to untangle this Gordian knot in time?
  • Mature product under cost pressure
    A development and production company is a market leader in its sector. However, its products are increasingly coming under pressure from competitors in Eastern Europe and Asia. The chances of winning a price war don’t look good. How can the product manager make the company’s good products more competitive?
  • Estimating the chances of success
    Investors and venture capital firms are convinced by a company’s personnel, ideas and market potential, but the novel and unprecedented nature of the technology is causing some uncertainty. It’s unclear just how viable the technology will be in the future, and the market potential is similarly open to question. Is it possible to shine a light on the technological and innovation potential of a product to reduce the investment risk and increase the chances of financing?
  • Designing strong business models
    The exchange of goods for money is a concept that is familiar to most businesses, but online trading, digital services, the sharing economy, international competition and changing user behaviour and purchasing patterns are changing the world. Can the management find the new philosopher’s stone? How can the established leadership be taken along on this path into a new future?
  • Anchoring innovation in your company
    Management awareness, training and structured innovation procedures can help make innovation a part of daily life in your company. Your objectives determine whether quick solutions, far-reaching innovations or innovative sustainability is required. With Workshops, Training, Coaching and Consulting, Tom Spike is here to help.


 W    T   Coa Con
Innovation Week
Compact workshop for encouraging market success and developing patentable solution concepts. Focus on technology, products, services/processes or business models.
Structured Innovation – Awareness Session
Half-day session diving into persuasive innovation methods, either as an introduction or for senior management in need of concise content at short notice.
Structured Innovation
Innovation that can be learned and reproduced. Targeted development of
products, technologies, services and business models. Training at Yellow, Green and Black Belt levels.
Innovation QFD
Identification of factors for successful acceptance on the market. Comparison with competitor products and substitutes. Specification for performance parameters for future innovation.
TRIZ – Theory of Inventive  Problem Solving
Complex problem solving, structured innovation and strategic
development based on empirical knowledge. Training in accordance with the
European TRIZ Association standards, divided into levels 1 to 4.
Design Thinking
Creative and unconventional solutions for products and services with
direct contact with users, brought about thanks to an understanding of the customer and his/her emotions and procedures.
Design for Six Sigma
Development of successful products and services from the first stroke of a pen. Extremely reliable results thanks to focus on customer satisfaction and risk mitigation.
Product cost and value management
Reduction of product costs while simultaneously increasing product maturity
and customer satisfaction. This frees up resources for innovation and
Method Storm
A powerful method in many ways, selected for a specific target group.
Overview and application of new tools and possibilities in a short period of time.
Saving the Titanic
Using methods from the Theory of Inventive Problem Solving (TRIZ), resources present on the Titanic are used to save the passengers. Team training exercise with outstanding benefits for the ability to innovate.
Culture of Innovation
It doesn’t always have to be an immediate culture change. But if a culture
of innovation is to be nurtured, you need change management, multi-generation planning, awareness, training and success monitoring.
Client-specific innovation and change projects
Special procedures for special requirements. Quick and sustainable innovation successes using specifically developed and individually adjusted approaches.
Back To Top