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Master Class: Product innovation

Applying success strategies for the products of the future

After 4 days you can:

  1. Understand the needs of markets & customers
  2. Finding innovative, market-revolutionizing solutions
  3. Present pitch-ready prototypes convincingly

Are you an entrepreneur, developer or manager? Is brainstorming no longer getting you anywhere?

Then the “Structured Innovation” training series is perfect for you. Away from the outdated view of “the more ideas the better”, you will receive a clear orientation on how innovation can be brought to success in a targeted manner. In just 4 days, you will gain valuable insights, gain practical experience and get to know innovation managers from other companies and industries. The most important building blocks for successful innovation are brought to life in a compact workshop. Practicable hands-on solutions!

Product innovation

Structured innovation means following a clear, repeatable path from the will to innovate to market success. Product innovation looks at how products need to be strategically developed in order to meet customer needs before the customers themselves are aware of them. Patent and target group analyses provide an unclouded view of foreseeable developments. Product strategies and a multigenerational plan are important interim results. Uncompromising solutions inspire customers and enable long-term competitive advantages.

What is taught?

The content provides a clear, applicable guide from the first to the last moment of innovation. Different elements from Design Thinking, TRIZ, Powerful Thinking, ODI, Six Sigma and many other methodologies are combined to create an overall picture. You don’t learn what you could do – you learn what you should do and when. The Master Class enables you to explain, develop and evaluate products convincingly and implement them step by step.

Innovation training for product innovation - Master Class

Who should attend this training?

Product managers, portfolio managers, development managers, innovation managers, founders, decision-makers and product developers. Anyone for whom future-oriented products are part of everyday life or for whom pioneering products mean greater customer satisfaction and a competitive advantage.

This event from the “Structured Innovation” training series is based on the innovation roadmap for successful product innovation (orange).

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More Information

Flyer Master Class: Product Innovation

Master Class Details

Tue 2024/09/17 – Fri 2024/09/20

Location: Berlin City
Your contact for further information

Registration for the Master Class

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