Innovation Marvel

Q: What is the innovation marvel?

The Innovation Marvel is a complete innovation project from kick-off to the decision of the company management to hand over the project to detailed development. An interdisciplinary project team of 4-7 people works on the innovation marvel for a maximum of six months. Focused effort for guaranteed success!

Q: Why bother conducting an innovation marvel?

An innovation marvel should be carried out in order to create an innovation with real market opportunities in the shortest possible time. All too often, innovation projects fizzle out because day-to-day business is more important, because nobody has time and because everything has already taken far too long. Innovation needs tension. The team can only maintain this tension for a limited time.

Q: How long does an innovation marvel take?

The innovation marvel takes a maximum of 6 months. If it took longer than 6 months, the first vacation trips, departmental changes and shifts in priorities would mean that the project would not survive. Or it would just vegetate as a zombie project instead of producing world firsts.

Q: What is the result of the innovation marvel?

The result of the innovation marvcel is an innovation concept that is ready for a decision. This includes a validated market need, initial prototypes, feedback and willingness to pay from the customer, the business case for the company and a clear plan and recommended course of action for implementation.

A profitable innovation is needed. Fast. And the shot has to be right! This marvel only takes a few months.

What is

INNOVATIVE LEAP FOR YOUR CORE BUSINESS

Innovation knows no second place. Your experience is the most important success factor for the next headline. From zero to market leader in no time. You don’t even know what you want to work on yet?
No problem.
Being open to solutions is the best prerequisite for overwhelming success.
With your cross-departmental core team, we’ll take care of the rest.

Service details:

Innovation Marvel

is ideal for:

In the absence of differentiation in the market
For the big leap instead of incremental optimization
When the next shot has to be a hit
For companies that really want to make a difference

Advantages at a glance

30	percent less time-to-market than with classic product and service development
3	Months from zero to marketable concept, including business case, customer enthusiasm and implementation plan

1	Marketable product/service concept that your customers of tomorrow are already waiting for
1	Unique selling point for clear differentiation in your core business

Procedure

HOW DOES THE INNOVATION PROJECT WORK?
2.5 to max.
6 months:

Core team of 5-7 people
50 – 100% work performance
Focused workshops
Interim coaching
Regular in-house work
Fixed target date

How we work

HOW DO YOU WORK IN THE INNOVATION WORKSHOP? At any time:

Tight schedule
Crisp job description
Group work and discussion
Decisions
… back to 1

There is enough time to make individual adjustments.
However, the target date is kept.
It is a PROJECT, not a WORK OF LIFE.

In the end, they have

AT THE END OF THE INNOVATION MARVEL YOU HAVE: A world first as a well-rounded overall concept. Proof that it works. A solid business case. Clarity on how to proceed.

Voices of satisfied customers

This has secured us an order worth billions.

Vice President Sales
Bombardier

The level of innovation and maturity really surprised me!

H. Diedrichs
Advisory Board, Chemical Industry

10 times more than we thought possible.

Project Manager Engineering
Rail vehicle industry

Don't leave innovation and market success to chance any longer!

Structured innovation saves time and increases the chances of success.
Set strategy, find markets, and develop ideas that truly align with your core business.
With entrepreneurial expertise for B2B, industry, and technology.