Basecamp Workshop

The Basecamp workshop is a setup in which the company management agrees on innovation goals and decides to launch specific innovation projects. As in the base camp at the foot of the mountain, the leadership team decides which peaks to climb and which not.

Innovation projects need staying power and a lot of support from all areas of the company. This support can only succeed if all managers are on board from the outset and support the decision for the innovation project. The Basecamp should therefore be set up to ensure that the innovation projects survive internally and do not fail due to a lack of resources, a lack of interest and other priorities in daily business.

The Basecamp workshop takes two days net. We start at noon and finish at noon. Sometimes, a Basecamp workshop may take a little more or less time. The more workshop participants, the longer it takes. The more preparatory work has been done, the less time the Basecamp innovation workshop takes.

The result of the Basecamp workshop is a clear commitment by all managers to one or a maximum of two innovation projects. The most important characteristic of an innovation project is an unsolved market problem. Details and ideas are provided later by the project team, not by the management team itself. Other results may include initial thoughts on project management and the project team, as well as a clear understanding of how the project should proceed.