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Types of innovation

Service and process innovation

Self-service coffers and paying via smartphone are service innovations. Additive manufacturing processes and digitized insurance funds are process innovations. Together they have the series, sometimes more complex, work steps with numerous interactions.

What is Service and process innovation?

services and processes are processes with many participants. With service, the special feature is that there is direct contact with the customer. service and process innovations are new services and work processes in general. The frequent repetition of the process is a core aspect. Because of course the service – or process innovation repeatedly satisfied and enthusiastic customers and stakeholders should create. The successful repeatability and controllability is the challenge of the matter. service and process innovations are a management challenge. The technical degree of innovation is usually rather low. Technical world innovations are rarely necessary to make an innovative service or innovative process. But sometimes, especially in production.

Example for Service and process innovation?

Who is responsible for Service and process innovation in the company?

Service innovations are the domain of product managers, service managers and portfolio management. Where Services are divided into subareas, the department heads are responsible for what happens. For example, Head of Customer Support, Head of Technical Support or Head of Customer Retention.Explicit responsibilities for customer enthusiasm in the form of Head of Customer Experience or Head of Customer Success are increasing.Process innovation is the responsibility of the Process Owner. The head of the department responsible for the process flow and success. These are Production manager, Sales Manager, HR Manager or of course Head of Innovation. As a support, the quality management often contributes to the process innovation.

What are the challenges and risks of Service and process innovation?

The most ingenious serviceide does not survive if customers cannot be permanently satisfied. The most important challenge of all service and process innovations is the complexity of the processes. Even slight deviations in the environment make processes unstable with many individual and constantly changing people. The same applies to processes with fluctuating environmental conditions such as air temperature and pressure, dust, moisture or mood of the employees. It is risk that it works so easy to set a process. Just paint a few boxes on paper, and it is already clear what happens when. This apparent simplicity means that only a few service and process innovations have long existed. Usually there are only core functionalities that can be offered permanently stable. The enthusiasm falls by the wayside. And fails the introduction of the new service or process , then large amounts of money are quickly burned. Especially if the innovation should replace an already established process. The variety of those involved carries another risk. The risk of misguiding with customer needs and creating an innovation that nobody really wants to have.

Trial and error

High number
Variables & stakeholders

A lot of money at stake
as soon as the solution goes live

How does innovation consulting help Service and process innovation?


In the Service and in the process, Trial & error are often the predominant procedures. Often you can’t see the forest for the trees. Questioning long-standing basic assumptions is an important task of Innovation consulting to enable real service innovations or process innovations. Often through a series of compact Innovation workshops with interim Coaching.


Of course, it is not enough to shake the rotten house. Otherwise, with the high complexity of the services and processes, a feeling of loss of control quickly arises. “Will everything get better in the end? Or just worse? Is it really possible to measure this or do we have to rely on gut feeling and experience?“ Structure and methodology create a feeling of security to endure radical simplification and to actually find success in the end, before the dry spell becomes too long and the breath of ambition dries up.


Service and process innovations are mostly operations on the living patient. The business has to go on, the customer is not waiting, the plants are running at full speed. A few dewy ideas can do a lot of mischief. Safeguarding risks is an important task of the innovation consultant. Control and disturbance variables must be controlled. Service and process concepts are tested, simulated and secured before the big money is put at risk and the innovation goes live.


Everyone has demands, ideas and needs for new processes and services. Internal and external customer needs are as numerous as they are contradictory. To set the focus, to delimit the competition with benchmarks and to keep a clear view of the goal, this is also what the innovation consultancy stands for. Better than the Prophet could do it alone in his own country in the political environment of his organization.

What tools and procedures are available for Service and process innovation?

The visualization of complex services and processes is the first challenge that many organizations face. It is known that a technical drawing can describe a component exactly. Service blueprinting and effective process descriptions according to BPMN are an established competence only in mature organizations. But without visualization, every concept work is a hurdle run in the dark. Design Thinking makes a decisive contribution to the understanding of customer needs, especially in the service innovation, but also in the process innovation. Service and process innovations are to a large extent people business, especially in transactional processes such as sales processes, personnel processes, innovation processes or other administrative processes.The technological component of process design often plays an important role in manufacturing, assembly and logistics. There, for example, it is the inventive problem solving TRIZ, Design for Manufacturing and Assembly or Design for Automated Assembly that allow new solution concepts and unimagined progress.The houses of quality function deployment, which have been established for many decades, form a core component of process design and service design.Before the service innovations and process innovations can be released into reality, it is important to put them through their paces. Powerful tools are service staging, stakeholder simulations and process simulations.

Step by step to innovation success


Finding innovation potential

Together we find opportunities for innovation on the market. Suitable for your company. With validated sales opportunities.


Carry out pilot project

First innovations in partnership with your company. Prototype, business case and implementation included.


Develop organization

A successful approach needs to be repeated. Other divisions are following suit. A culture of innovation emerges.

Suitable services

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