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TOM SPIKE Blog

Success stories, methods and inspiration for
Corporate innovation, innovation management and ideas of tomorrow.
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Diversification into new business areas – an important trend in many sectors and industries in B2B The dependence on individual target groups and customer groups is a major challenge for...

The challenge: changing markets, supply chains and technologies How will your company earn money in 5 to 10 years? Many industrial companies are asking themselves this question in a rapidly...

Everyone is looking for the product of the future When was the last time you saw a really new product? The first smartphone? Quite a while ago. The Segway? Very...

Innovation arises from business decisions and is not a coincidence. It is not random trends or sudden ideas that lead to market success, but a well thought-out innovation strategy that...

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