Success stories, methods and inspiration for
Corporate innovation, innovation management and ideas of tomorrow.
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Diversification into new business areas – an important trend in many sectors and industries in B2B The dependence on individual target groups and customer groups is a major challenge for...
Joint efforts for innovation and thrilled customers New products and services pursue the goal of exciting as many customers as possible and convincing them with real added value. That is...
Everyone is looking for the product of the future When was the last time you saw a really new product? The first smartphone? Quite a while ago. The Segway? Very...
Innovation is a buzzword AND an important success factor for companies today. This is because companies are increasingly looking for ways to promote their innovation culture and develop groundbreaking ideas....
Innovation does not sell itself. Not even innovation sells itself. Customers don’t know the new product. They don’t know that they need it. And customers don’t want anything new. They...
When good advice is darely needed and ideas are rare, an ideation workshop can help. Ideation is a synonym for idea development or idea creation. It doesn’t always have to...
Workshops schaffen viele Ideen in kurzer Zeit Ideas are not everything. But without ideas it is also difficult. That’s why many people ask themselves: How does idea generation work? How...
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